AFP Creativ will migrate Legion Targets to Spire Targets first. Then update Spire Ranges so both sides of the Spire business reinforce one another and create a connected customer experience.
FirstSpire Targets
Launch the revenue-focused storefront and begin measuring results.
NextSpire Ranges
Align the existing site with the new Spire Targets experience.
TogetherOne Spire Relationship
Connect range customers to products, resources, and future support.
A Simple Standard For The Work
Each major phase will be explained and reviewed in the same practical way.
01
Work
What AFP Creativ will build, improve, or put into operation.
02
Why
Why the work matters to the customer experience and the business.
03
Expected
The improvement we expect based on experience, without making unrealistic guarantees.
04
Proof
How we will verify the work and check whether results are improving.
Here To Help. Ready To Be Accountable.
I am confident the websites, customer paths, and supporting systems can be improved. I will own the agreed work, keep progress visible, bring forward useful recommendations, and check results with Chris every week.
Sales Is The Main Result.Traffic, search visibility, inquiries, and customer behavior help us understand how to improve it.
One Plan. Two Launches. Three To Four Months.
Spire Targets comes first so the most direct revenue opportunity is live and measurable while the existing Spire Ranges site is updated to create one cohesive Spire experience.
Estimated total timeline3-4 months Weekly progress and strategy meetings
Month 1
Build Spire Targets
Finish the store, customer journey, content, products, and transition plan.
Month 2
Launch And Improve
Launch Targets, verify the buying path, and begin improving from real results.
Month 2-3
Update Spire Ranges
Align the design, customer experience, product access, and connection to Targets.
Month 3-4
Launch And Connect
Launch Ranges, verify lead delivery, and strengthen the shared customer journey.
Phase One
Spire Targets
Build the revenue-focused foundation first and create a storefront that is easier to find, understand, and buy from.
Work
Rebuild The Storefront
Review and finalize products, descriptions, images, and policies
Rebuild navigation, collections, and product page templates
Prepare redirects, domain transition, and customer continuity
Launch Spire Targets and verify the live storefront
Why
Revenue Comes First
Targets is the most direct opportunity to improve online sales. The checkout will remain familiar because both stores use Shopify. The work focuses on helping customers find the right products, understand them, and buy with confidence while protecting Legion traffic and recognition.
Expected
Easier Buying And Better Discovery
Clearer navigation, better product descriptions, organized collections, and category-specific templates should help customers choose with confidence and create more opportunities for new and repeat sales.
Verify / Proof
Test And Measure
Test redirects, navigation, search, collection placement, product templates, structured data, cart, checkout handoff, and analytics. Review traffic, search visibility, conversion, orders, and revenue.
Spire Targets Implementation
Specific work that protects the Legion transition and builds a stronger Shopify foundation.
301 Redirects
Expected result: every important Legion URL sends customers and search engines to the correct Spire page instead of a 404 error.
Full Schema Update + Implementation
Expected result: give search engines clearer product, collection, business, and page information across the new storefront.
Collections And Automations
Expected result: updated collection templates and automated product placement reduce manual work and keep merchandising consistent.
Product Mapping
Expected result: every product appears in the appropriate collections so customers can find it through natural shopping paths.
Product Page Templates
Expected result: steel, paper, kits, and other categories show the information customers need to understand and choose confidently.
Range Customer Catalogs
Expected result: after Spire Ranges is complete, make customized products or approved pricing easier for range customers to access and order.
Phase Two
Spire Ranges
Update the strong existing Spire Ranges site so it feels familiar and cohesive with the new Spire Targets experience.
Work
Update And Align The Site
Preserve the site's strongest content, credibility, projects, and proof
Align design, navigation, and shared customer patterns with Spire Targets
Keep inquiry paths clear and route submissions to Chris
Use Shopify Collective for selected targets, catalogs, or range-customer products
Why
Create One Familiar Spire Experience
The current Spire Ranges site is already strong and credible. The opportunity is to make both sites feel related, familiar, and easy to use so customers know where they are, what Spire offers, and how to take the next step on either site.
Expected
Generate More Qualified Leads And Sales
A cohesive experience should support more qualified range leads and more revenue opportunities. Shopify Collective can also make selected targets or catalogs directly available to range customers without creating a disconnected shopping experience.
Verify / Proof
Test And Measure
Test shared navigation patterns, forms, lead routing, Shopify Collective products, customer login and purchase paths, analytics, and movement between the sites. Review qualified leads and range-customer target orders with Chris.
Additional Opportunities
These can be prioritized as the core work progresses and as value becomes clear.
Email And Automation
Expected result: clearer follow-up, education, reminders, and repeat-purchase opportunities.
Installer Resources
Expected result: an easier handoff from installation to ownership, support, and reordering.
Range Customer Catalogs
Expected result: make it easier for range owners to find and buy the correct targets and replacements.
Spire Brand Transition
Expected result: replace Legion target branding while preserving customer recognition and continuity.
On-Range Visibility
Expected result: help range customers connect their installed range with Spire products and support.
Sales And Fulfillment Support
Expected result: clearer handoffs and resources that help the team deliver what the customer expects.
The Investment.
The agreement covers the Legion-to-Spire Targets migration, the Spire Ranges alignment, the staged launches, weekly collaboration, and the work needed to connect the customer experience.
Estimated total timeline3-4 months
Total project investment$7,500
One combined engagement covering the Spire Targets migration, the Spire Ranges update, and the shared direction between them.
$2,500Due at project start
$2,500Due when the Spire Targets website is complete
$2,500Due when the Spire Ranges website is complete
Included
The work stays focused on completing and improving the two website experiences.
01
Spire Targets
Migration, storefront rebuild, launch, and verification.
02
Spire Ranges
Design alignment, Shopify Collective product access, lead paths, and verification.
03
Weekly Meetings
Progress, strategy, priorities, decisions, results, and next steps.
04
Connected Direction
Practical ways for both websites and customer journeys to support one another.
More Value For Spire
We Can Adjust As We Learn.
I am open to continuing, modifying, or extending our work when we see a more valuable opportunity or a better path forward. I will bring those ideas to Chris, explain the expected benefit, and move forward only when we agree it makes sense.
Business outcome
More Revenue Across Spire.
The goal is more revenue from Spire Targets, more range customers buying targets and replacement products from Spire, and a stronger pipeline of qualified Spire Ranges opportunities.
Next Step
Approve the proposal, confirm the first payment, and begin the Spire Targets kickoff.
